E-Commerce Redesign
A complete overhaul of a fashion brand's online store.
Production software in tight, visible increments — shipped fast, and built to stay.
A selection of recent projects, from brand identity to production dashboards.
A complete overhaul of a fashion brand's online store.
Real-time data visualization for a trading platform.
UX/UI design for a health and fitness application.
High-conversion landing page for a B2B software.
Brand identity and website for an AI startup.
Minimalist portfolio for a contemporary art gallery.
Every piece of work travels the same five checkpoints in order, and each checkpoint has something reviewable attached to it.
Step 01 · BRIEF
We take the brief, the constraint, and the deadline you actually have, and turn them into a single written target.
One page in.
Written before a line of production code
Step 02 · FRAME
Data, routes, and interface decisions get settled in the open so nobody discovers them late.
Signed direction
Step 03 · BUILD
Work lands in reviewable pieces you can see running, so course corrections stay cheap.
Preview link live from the first cycle
Step 04 · VERIFY
The paths that cost money when they break get attention before launch, not after.
Coverage shown to you, not summarised
Step 05 · SHIP
Deploy, document, and hand over a system your team can operate without us.
Documentation lands with the code
EVERY PROJECT TRAVELS THE SAME FIVE CHECKPOINTS
Start a projectFast is only useful if the result holds up, so four gates stay in place on every project.
Nothing enters the build without a written target and an owner.
Opened before the first commit
SCOPE DOC · ATTACHED
The target is written down before anything is built, and there is a name against it.
Written
target, not a conversation
1
owner named per project
No change merges unreviewed, including ours.
Runs on every pull request
REVIEW · COMPLETE
Every change is read before it lands. Our own commits go through the same gate.
100%
of changes reviewed before merge
0
direct pushes to main
Critical paths are covered before launch, and the coverage is shown to you.
Runs before launch, not after
COVERAGE · SHOWN TO YOU
What was tested and what it returned goes to you, not into a drawer.
Before
launch, never after
Shown
to you, in full
Documentation and access land with the code, not months later.
Delivered with the final deploy
HANDOVER · DELIVERED
Another team could pick this up without having to ask us anything.
Day one
access and ownership are yours
Written
runbook, not tribal knowledge
FOUR GATES, EVERY PROJECT
Start a project“The speed comes from the process, not from skipping.”
Three kinds of work, and the same standard underneath all of them.
Start a project
Tell us what needs to ship.
One paragraph is enough: what you are building, what is blocking it, and when you need it live. We will read it and reply with what the first cycle would look like.
The questions we get asked before the first call.
By removing waiting, not testing. Decisions get made early, work lands in small reviewable pieces, and verification runs alongside the build instead of at the end.
You do. Repository, infrastructure, and documentation are yours from day one.
A written problem, a decision-maker, and access to whatever system this touches. That is usually enough for the first cycle.
Generally yes. We work in the stack you already run wherever it is sane to do so, and we will tell you when it is not.
Per agreed scope, split across the cycles it takes to reach the checkpoints. You know the cost of the next cycle before it begins.
It depends on scope, and we would rather give you an honest cycle plan after the brief than a number before it.